Contact lenses have grown in popularity in today's world. Gone are the days when people used to boast of their specs with a swanky aura about them. The USP of contact lenses lies in their style and invisibility! Doesn't it sound rather weired that how come an invisible and almost featherweight piece of material look voguish? Well, that's the thing about contact lenses which makes them head and shoulders above the ordinary glasses.
A pair of contact lens may be worn either for adding a touch of elegance to your style or it may be essential to your vision. Whatever may the reason be, the fact cannot be denied that contact lenses are extremely fashionable and easy to use. They are placed on the most sensitive part in the human eye ? the cornea. The first set of modern contact lenses was invented by the eminent Czech chemist Otto Wichterle. The same person also invented the gel-like substance which is used for the manufacturing of contact lenses.
A contact lens is basically a cosmetic, corrective or therapeutic device. As mentioned earlier, good contact lenses are virtually weightless and transparent.
But many famous contact lenses brands produce lenses that are slightly colored. This is basically done for two reasons. Firstly, colored lenses are more visible in an immersed state. When they are immersed into the disinfecting or cleansing solutions, they can be distinctly spotted. The second reason is more commercial than anything else. Different brands of contact lenses have their signature color schemes so that the buyers can identify a particular brand in a flash. The CIBA Vision is one of the top manufacturers of contact lenses. This leading company has been enjoying a prominent brand identity for a significant period now.
CIBA Vision has a huge customer base in the USA alone. It has been approximated that more nearly 125 million of people worldwide wear contact lenses on a regular basis. Any company needs to figure out good marketing strategies in order to reach out to such a magnitude of users. CIBA Vision has not at all failed to oblige in this regard.
CIBA Vision is a part of the Novartis group of organizations. Considered among one of the premier contact lens manufacturers, CIBA Vision thrives in research, development and production of contact lenses and lens care products. The company has its headquarter based in Atlanta in the state of Georgia in America.
By dint of their frontier research and development works, CIBA Vision has introduced lenses like AIR OPTIX?, NIGHT & DAY? (or AIR OPTIX? NIGHT & DAY?) and Focus? DAILIES?. These lenses are high-oxygen and some of them can be worn at a stretch up to 30 nights.
Browse through the following links to know more on CIBA Vision and their products:
History of CIBA Vision
Worldwide Locations of CIBA Vision
O2OPTIXTM
NIGHT & DAY?
Focus? DAILIES?
Toric Progressives Freshlook? Color Contact Lenses
Lenses for Astigmatism
Bifocal Lenses
Other Lenses by CIBA Vision
Specialty and Prosthetic Lenses
AQuify? Multi-Purpose Solution
Clear Care?
AQuify? Comfort Drops
Other Lens Care Products by CIBA Vision
Stay tuned to Contactlensesxl.com for more on contact lenses.
|
